Residents and businesses of East Hampshire and visitors to the area will soon be able to identify the work of East Hampshire District Council more easily with the introduction of a new logo.
The meeting of the full Council on Thursday 10 April is expected to give final approval of the logo plans and the roll-out will begin straight away.
In order to avoid the unnecessary cost of replacing perfectly good printed materials and signage, the new logo will be added when replacements are required or new items are produced.
This will mean that for a time the new and the old logo will be in circulation around the district, but it is expected that due to the established recognition of the old logo and the clarity of the new logo, there will be continuity between the two.
Leader of East Hampshire District Council, Councillor Ferris Cowper, said: “The old EHDC logo was introduced in 1989. Over the years, the logo has been adapted for a number of uses, but in an age of websites and social media, what we need is a clear, simple identity for the council.”
The old logo never said clearly that it was for East Hampshire District Council. With the replacement of the logo, the innovative work of the council will be more easily recognised within and outside the district.”